Spotify's WHAT THE TRUCK?!? 2024 Wrapped: A Year of Growth, Innovation and Milestones

Analytics

Spotify's WHAT THE TRUCK?!? 2024 Wrapped

Welcome to the WHAT THE TRUCK?!? Newsletter, presented by Tai Software. In this issue, we explore your WTT listener stats, delve into HappyRobot’s significant funding, and discuss FreightVana’s acquisition of Loadsmith.

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WTT Wrapped 2024

Spotify

Boom town — Thanks to you, 2024 marked the biggest year yet for WHAT THE TRUCK?!? Over the past year, we've launched a store, produced a documentary with Talon and the Port of Long Beach, and more. Notably, our audience on Spotify expanded by 75%, with listener engagement growing by 68% and followers increasing by 45%.

Our mission is to humanize the logistics industry by highlighting the faces and names that drive it. Over 121 live shows with 420 guests have made this possible. Visit our episode archive to catch up on past discussions.

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TikTok and Social Media Milestones

Our TikTok post about CDLs revoked by the Drug & Alcohol Clearinghouse sparked massive engagement, securing over 236,000 views. Meanwhile, platforms like X have seen us double our follower count, reaching 29.5 million impressions. On LinkedIn, we achieved over 13 million impressions, highlighting innovative takes like our Waffle House conference booth concept.

The AI Revolution: HappyRobot's Bright Future

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Big bucks for bots — This Thursday, FreightWaves reported that HappyRobot, known for its AI-powered communication solutions, completed a $15.6 million Series A round. This funding will accelerate product development and enhance service efficiency. Despite personal pet peeves with bots, HappyRobot aims to offer a more natural user experience.

FreightVana's Acquisition of LoadSmith

FreightVana

Deals are heating up — As FreightVana finalizes its acquisition of Loadsmith, all signs point towards peak innovation. Loadsmith's 800 self-driving trucks, acquired from Kodiak Robotics, will be folded into FreightVana, promising a future rich with automation.

Live and On-Demand

Catch all-new episodes live at noon EST on FreightWaves Slack. Tune in for legal insights, industry forecasts, and more. Learn more about our upcoming guest lineup, including Flexport’s Ryan Petersen and CNBC’s Lori Ann LaRocco.

Explore more at our Help Center.


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